Welcome to the Artist Irreplaceability Index™ ("AII," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or engage with our services.
Please read this policy carefully. If you disagree with its terms, please discontinue
use of our site and services
We use the information we collect for the following purposes:
3.1 To Deliver Our Products and Services
Process your purchase and deliver digital products
Deliver your assessment results and archetype profile
Send your personalized Action Sprint bonus
Provide access to the Career Path Forward and Artist Enterprise System
Respond to your questions and support requests
3.2 To Personalize Your Experience
Route you to the correct archetype-specific content based on your assessment results
Customize email sequences to match your archetype (Vulnerable Practitioner, Hidden Expert, Institutional Insider, or Artist-Strategist)
Tailor product recommendations to your career stage and goals
3.3 To Communicate With You
Send order confirmations and delivery notifications
Deliver your email nurture sequence (Days 0–14 post-purchase)
Share relevant updates, new resources, and product announcements
Send promotional offers for our higher-tier products (you may opt out at any time)
3.4 To Improve Our Products
Analyze assessment completion rates and drop-off points
Monitor email open rates and click behavior to improve content
Review purchase patterns to optimize our funnel and pricing
Conduct aggregate research on artist career trends (no individual data is published)
3.5 For Legal and Security Purposes
Detect and prevent fraudulent transactions
Comply with applicable laws and regulations
Enforce our Terms and Conditions
Protect the rights, property, and safety of our business and customers
We do not sell your personal information. We do not rent your personal information. We share your information only in the following limited circumstances:
4.1 Service Providers
We share data with trusted third-party providers who help us operate our business:
| Provider | Purpose | Data Shared |
| GoHighLevel | CRM, email, automation, funnel hosting | Name, email, purchase history, archetype tag |Stripe | Payment processing | Name, email, billing address, payment method | Typeform | Assessment delivery | Assessment responses, completion status | Google Analytics | Website analytics | Anonymized usage data, IP address | Meta/LinkedIn/TikTok | Advertising (if applicable) | Email (hashed), general audience data |
All service providers are contractually bound to protect your data and use it only for the specified purpose.
4.2 Legal Requirements
We may disclose your information if required to do so by law or in response to:
A valid subpoena, court order, or legal process
A government or regulatory authority request
Protection of our legal rights or those of third parties
4.3 Business Transfers
If the Artist Irreplaceability Index™ is acquired, merged, or its assets are transferred, your information may be transferred as part of that transaction. You will be notified via email of any such change.
4.4 With Your Consent
We may share your information for any other purpose with your explicit consent
We retain your personal information for as long as necessary to:
Maintain your account and deliver purchased products
Comply with legal obligations (typically 7 years for financial records)
Resolve disputes and enforce agreements
Improve our products and services
Specific retention periods:
Assessment Data: Retained for 3 years from date of completion
Purchase Records: Retained for 7 years (tax and legal compliance)
Email Engagement Data: Retained for 2 years from last interaction
Inactive Accounts: Purged after 3 years of no engagement
You may request deletion of your data at any time (see Section 8).
6.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how you use our site.
6.2 Types of Cookies We Use
Essential Cookies (Required)
These are necessary for our website and funnel to function properly. They cannot be disabled.
Session management
Shopping cart and checkout functionality
Security and fraud prevention
Analytics Cookies (Optional)
These help us understand how visitors interact with our site:
Google Analytics (anonymized)
GoHighLevel page tracking
Funnel conversion tracking
Marketing Cookies (Optional)
These support our advertising and retargeting efforts:
Meta Pixel (Facebook/Instagram ads)
LinkedIn Insight Tag
TikTok Pixel
6.3 Managing Cookies
You may disable non-essential cookies through:
Your browser settings
Our cookie consent banner (shown on first visit)
Opt-out links provided by each third-party service
Your browser settings
Our cookie consent banner (shown on first visit)
Opt-out links provided by each third-party service
Note: Disabling cookies may affect the functionality of our website and checkout process.
Depending on your location, you may have the following rights regarding your Personal information:
7.1 For All Users
Right to Know: You may request a copy of the personal information we hold about you
Right to Correct: You may request correction of inaccurate information
Right to Delete: You may request deletion of your personal information (subject to legal retention requirements)
Right to Opt Out: You may opt out of marketing communications at any time using the unsubscribe link in any email
7.2 For California Residents (CCPA)
Under the California Consumer Privacy Act, you have additional rights:
To exercise your CCPA rights, contact: [email protected]
7.3 For European Union / UK Residents (GDPR)
Under the General Data Protection Regulation, you have:
Right of Access: Request a copy of your data
Right to Rectification: Request correction of inaccurate data
Right to Erasure: Request deletion of your data ("right to be forgotten")
Right to Restrict Processing: Request that we limit how we use your data
Right to Data Portability: Request your data in a machine-readable format
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
Legal Basis for Processing (GDPR):
Contract performance (delivering products you purchased)
Legitimate interests (improving our services, preventing fraud)
Consent (marketing communications, optional cookies)
Legal obligation (financial record keeping)
To exercise your GDPR rights, contact: [email protected]
To submit a privacy request:
Email: [email protected]
Subject Line: Privacy Request,
Include: Your name, email address used for purchase, and the specific right you wish to exercise
We will respond within:
30 days for standard requests
45 days for complex requests (with notification of the extension)
We may need to verify your identity before processing your request.
We implement industry-standard security measures to protect your personal information:
SSL Encryption: All data transmitted between your browser and our website is encrypted using SSL/TLS
Stripe Security: Payment data is processed by Stripe, which is PCI DSS Level 1 certified — the highest standard in payment security
GoHighLevel Security: Our CRM platform maintains SOC 2 compliance and enterprise-grade security protocols
Access Controls: Only authorized personnel have access to customer data, on a need-to-know basis
Regular Security Reviews: We periodically review our security practices and update them as needed
Despite these measures, no system is 100% secure. We encourage you to use strong passwords and to notify us immediately if you suspect any unauthorized access to your account.
Our products and services are designed for adults aged 18 and older. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected] and we will delete it promptly.
Our website and products may contain links to third-party websites, tools, or resources. This Privacy Policy applies only to our services. We are not responsible for the privacy practices of third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:
Post the updated policy on our website with a new "Last Updated" date
Send an email notification to active customers
Display a notice on our website for 30 days following the update
Your continued use of our services after any changes constitutes acceptance of the updated policy.
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:
Artist Irreplaceability Index™
Email: [email protected]
Website: artistirreplaceability.com
Response Time: Within 2 business days
For formal legal inquiries, please mark your communication "Legal — Privacy Matter."
This Privacy Policy was created specifically for the Artist Irreplaceability Index™ and reflects our actual data practices. It is not a generic template. We recommend consulting with a licensed attorney in your jurisdiction to ensure full compliance with all applicable laws.